Coach Guide

A practical reference for coaches.

Your role: encourage members and celebrate their wins.

Who runs what

Derek handles the recurring posts

Posts training videos on Mondays, Wednesdays, and Fridays.
Posts the Notes Boost request at 7:30 AM Eastern Time on Tuesdays and Thursdays.
Includes daily engagement goals in the requests, such as three comments and one restack.
Opens the Friday wins thread in the subscriber chat.

Raise a flag early

When to message Derek

If a member is upset, there is a platform warning, or you are unsure about something, message Derek in the coach chat. Derek aims to respond the same day.

Sample participant week

A sample plan, not a requirement

Participants join when they can. Engagement goals such as three comments and one restack are examples Derek may post, not rules for everyone.

Mondayabout 15 minutes
Watch the new training video, draft the Note for Tuesday's boost, and try to meet the daily engagement goals.
Tuesdayabout 20 minutes
Post one Note in the boost thread, leave three thoughtful comments on Notes by writers you actually read, and reply to every comment you receive.
Wednesdayabout 15 minutes
Watch the new training video, draft the Note for Thursday's boost, and try to meet the daily engagement goals.
Thursdayabout 20 minutes
Post one Note in the boost thread, leave three thoughtful comments on Notes by writers you actually read, and reply to every comment you receive.
Fridayabout 15 minutes
Watch the new training video, share a win in the subscriber chat, encourage someone else, and try to meet the daily engagement goals.

Recruiting messages

Invitations to share

These approved invitation templates are for inviting new writers. They are different from engagement comments, which participants should always write in their own words.

Personal invitation

I'm part of Leadership Notes Boost, a free group where leadership and personal growth writers help each other grow their Substacks. Would you like to join the group chat? Our next cohort starts the week of November 2, 2026.

Branded public announcement

Butterfly Boardroom is home to Leadership Notes Boost: a free group connecting leadership and personal growth writers to help each other grow their Substacks. Let me know if you are interested. Our next cohort starts the week of November 2, 2026.

Connection-first

You don't have to grow your Substack alone. I am part of a Leadership Notes Boost group. Always free. Message me if you would like to join. Our next cohort starts the week of November 2, 2026.

Personal outreach

I thought of you for Leadership Notes Boost: a free group of leadership and personal growth writers supporting each other's Substack growth. I'd love to have you join us. Would you be interested? Our next cohort starts the week of November 2, 2026.